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On learning of choice models with interactive attributes
(IEEE Computer Society, 2016)
Introducing recent advances in the machine learning techniques to state-of-the-art discrete choice models, we develop an approach to infer the unique and complex decision making process of a decision-maker (DM), which is ...
Modelling situational factors in variety seeking behaviour: a conceptual approach
(Inderscience, 2016-08-21)
The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors ...