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Consumer behaviour along PLC: a diffusion of innovation perspective
(Elsevier, 2014)
Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...
Antecedents to innovation in emerging markets: evidence from India
(International Journal of Innovation Management, 2019)
Firms utilise both internal and external knowledge reservoirs in order to innovate. This study explores the drivers of innovation specifically, role of business groups, alliances, degree of internationalisation and financial ...