Journal Articles: Recent submissions
Now showing items 421-440 of 3698
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Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
(International Journal of Indian Culture and Business Management, 2016)Celebrity endorsement is a big market in India and continues to grow bigger. However, in spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful ... -
Carbon footprint analysis of pallet remanufacturing
(Journal of Cleaner Production, 2016-07-10)This research is the first attempt to characterize the carbon equivalent emissions associated with pallet remanufacturing operations for two repositioning scenarios (cross-docking and take-back), and under multiple levels ... -
Changes in the Indian economy: impact on HR practices and industrial relations
(Indian Journal of Industrial Relations, 2015-07)The author brings forth here the changes that were evident in the macroeconomic conditions of the country in the preceding decade and how they affected organiza- tional actors. It was found that such changes ... -
Biotechnology in Agriculture: Potential, Performance and Concerns
(Agricultural Situation in India, 2015-08) -
Fresh Food Supermarkets in the Indian Punjab: Organisation and Impacts
(Journal of Punjab Studies, 2014)Linking primary producers with global and national markets through modern corporate food retail supermarkets and other linkages is seen as one of the innovative ways to improve the livelihoods of small producers in ... -
When fairness is not enough: impact of corporate ethical values on organizational citizenship behaviors and worker alienation
(Journal of Business Ethics, 2016)Extant research indicates a positive and significant relationship between corporate ethical values and employees’ job performance. Furthermore, past studies have empirically demonstrated that perceived fairness moderates ... -
Impact of Media on Creating Health Awareness
(MAIMS Journal of Management, 2014-04)The paper attempts to identify the impact of media on creating health awareness and on changing people’s behaviour towards their health. This impact needs to be measured for the people belonging to lower and lower-middle ... -
A case for leapfrogging the digital divide
(CyFy Journal, 2015) -
A Bayesian analysis of racial differences in treatment among breast-cancer patients
(Advances and Applications in Statistics, 2015-06)It is a well known fact that race and ethnicity specific variations exist in the treatment and survival of cancer patients. Studies based on breast cancer patients admitted to community hospitals in U.S. depicted that there ... -
Making inclusion happen: what truly matters
(SAGE, 2015-07) -
Inclusive workplaces: lessons from theory and practice
(SAGE, 2015-07) -
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ... -
An application of Quah and Vahey’s SVAR methodology for estimating core inflation in India: a note
(Springer, 2016-01)Inflation, calculated as year-on-year per cent change in general price level, represents a combined effect of several types of price changes. The monetary authorities primarily focus to track that part of inflation, which ... -
A cooperative quay crane-based stochastic model to estimate vessel handling time
(Springer, 2017)Having a good estimate of a vessel’s handling time is essential for planning and scheduling container terminal resources, such as berth positions, quay cranes (QCs) and transport vehicles. However, estimating the expected ... -
A system dynamics simulation model of a blast furnace for project evaluation
(Inderscience, 2017-07-14)The manufacturing of hot metal in a blast furnace is one of the important parts of an integrated steel plant. In a blast furnace, the quality and productivity of the output (hot metal) depends on a large number of input ... -
Modelling situational factors in variety seeking behaviour: a conceptual approach
(Inderscience, 2016-08-21)The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors ... -
Challenging of real barriers: inclusion of persons with disabilities
(Indian Institute of Management Ahmedabad, 2015) -
Damages in a consumer sale contract: reviewing the consumer protection bill, 2015
(National Law School of India University, 2016) -
Assessing administrative reform in India
(Springer, 2017)This paper outlines trends in efforts at administrative reform in India. It spans the shift of ideological paradigm of the Indian political economy. While the pre-1991 period was marked by a waning Statism, structural ...