Journal Articles: Recent submissions
Now showing items 81-100 of 3726
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Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
(Elsevier, 2024-04)Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ... -
Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
(WILEY, 2023-12-19)The present research delves into the concept of celebrity co‐creation from theconsumer behavior perspective. It explores the impact of the degree of a celebrity'sinvolvement with a brand (celebrity as an endorser vs. ... -
A gradient-based bilevel optimization approach for tuning regularization hyperparameters
(Springer, 2023-09-29)Hyperparameter tuning in the area of machine learning is often achieved using naive techniques, such as random search and grid search. However, most of these methods seldom lead to an optimal set of hyperparameters and ... -
Role of derivatives market in attenuating underreaction to left-tail risk
(Wiley, 2023-12-25)The anomalous negative relationship between left-tail risk measures and future returns has recently attracted the attention of finance researchers. We examine the role of the derivatives market in attenuating left-tail ... -
When Nash meets Stackelberg
(INFORMS, 2023-12-22)This article introduces a class of Nash games among Stackelberg players (NASPs), namely, a class of simultaneous noncooperative games where the players solve sequential Stackelberg games. Specifically, each player solves ... -
A framework for fair decision-making over time with time-invariant utilities
(Elsevier, 2023-12-02)Fairness is a major concern in contemporary decision problems. In these situations, the objective is to maximize fairness while preserving the efficacy of the underlying decision-making problem. This paper examines repeated ... -
A role that takes its toll? The moderating role of leadership in role stress and exposure to workplace bullying
(Emerald, 2023-11-16)Purpose: The purpose of the article is to provide further evidence for the work environment hypothesis. According to the work environment hypothesis, and as documented by empirical evidence, organizational factors play ... -
JUE insight: Infrastructure and Finance: Evidence from India’s GQ highway network
(Elsevier, 2023-09-09)We use data from Reserve Bank of India to study the impact of India’s Golden Quadrilateral (GQ) highway project on finance-dependent activity. Loan volumes increase by 20%–30% in districts along GQ and are stronger in ... -
High-frequency traders’ evolving role as market makers
(Elsevier, 2023-10-12)The current academic literature on HFTs considers them as the present-day de facto market makers. We show that HFT trading strategies have moved away from passive market-making over time. We explore the role of regulatory ... -
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
(Elsevier, 2023-09-16)Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ... -
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
(Taylor & Francis, 2023-11-20)Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising ... -
Understanding the relationship between reviews, search and sales: a study of the Indian car market
(Emerald, 2023-11-20)Purpose While there has been extensive research on understanding the effects of online reviews on product sales, there is not enough investigation of the inter-relationships between online reviews, online search and product ... -
Moving the mountain: Stigma removal, strategic industry, and the Indian civilian nuclear industry
(Wiley, 2023-07-28)The present study examines stigma removal in the context of strategic industries. Strategic industries are critical from a national interest perspective and may not be able to engage in conventional stigma management ... -
(Dis)empowering the feminine? Spatializing the interlace of gender-class-neoliberal managerialism in a women-only café in India
(Wiley, 2023-04-26)Using the Lefebvrian triad, we explore spatial organizing of classed-gendered work and working bodies in a cafe space that emerges from urbanized claims of empowering “rural poor women” to become entrepreneurs by employing ... -
Construction of hypothetical scenarios for central counterparty stress tests using vine copulas
(Infopro Digital Services, 2023-09-04)Central counterparties carry out stress tests using historical and hypothetical stress scenarios to assess the adequacy of their default management resources. Parametric models for the construction of hypothetical stress ... -
One-click at a time: Empowering mothers for their adolescentchildren's educational expenditures through social media usage
(Wiley, 2022-11-19)Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ... -
How Data-Driven Decisions Help Restaurants Stay Competitive
(Harvard Business School Publishing Division, 2023-10-03) -
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
(Elsevier, 2023-09-16)Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ... -
Did it increase energy consumption? A difference-in-differences evaluation of a rural electrification policy in Gujarat, India using night-time lights data
(Elsevier, 2023-09-25)Electricity access is an important issue and building capacity for it requires drawing relevant lessons from past policies. In this study, we evaluate the effect of the Jyotigram Yojana, or the lighted village scheme, a ... -
High-frequency traders’ evolving role as market makers
(Elsevier, 2023-10-12)The current academic literature on HFTs considers them as the present-day de facto market makers. We show that HFT trading strategies have moved away from passive market-making over time. We explore the role of regulatory ...