Browsing Research Projects by Author "Banerjee, Bibek"
Now showing items 1-3 of 3
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Ashima Attires: Case-Writing Project
Banerjee, Bibek; Raghuram, G. (2010-06-03) -
Localized and Non-Localized Competition in the Presence of Brand Loyalty
Banerjee, Bibek (2010-06-02) -
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
Banerjee, Bibek (2011-05-09)The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...