Browsing Research Projects by Author "Mehta, Subhash C."
Now showing items 1-8 of 8
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Development of a Generalised Scale for Pre-Testing Print Advertisements
Mehta, Subhash C. (2010-04-22) -
Durable Goods: An Exploratory Study of Consumer Behaviour
Mehta, Subhash C. (2010-04-08) -
Effect of Sexual Illustrations on Brand - Product Recall: An Experimental Study
Mehta, Subhash C. (2010-04-13) -
Industrial Buyer Behaviour: Study of Supplier Evaluation
Mehta, Subhash C.; Khurana, Rakesh (2010-04-23) -
Marketing Orientation in Indian Industry
Mehta, Subhash C.; Joag, Shreekant G. (2010-04-26) -
Predicting New Product Success: Role of Product-Category Related Variables
Mehta, Subhash C.; Pandya, Anil M. (2010-04-13) -
Purchasing Function in Indian Industry
Mehta, Subhash C. (2010-04-08) -
Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives
Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil; Roy, Surupa (2010-04-13)