Browsing Research Projects by Subject "Marketing"
Now showing items 1-14 of 14
-
Ashima Attires: Case-Writing Project
(2010-06-03) -
Financial Market and Financial Instruments
(2010-05-12) -
Manual for Marketing of Information Products and Services
(2010-06-01) -
Path to Purchase
(2011-05-09)• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats? • Do the AIDA or such models or purchase funnel still work? • What are the implications ... -
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
(2011-05-09)The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ... -
Portal on Management Literature on Marketing
(2010-06-07) -
Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market
(2008)The objective of this case development is to analyse strategies adopted by Radio Mirchi in the Bangalore market to face the tough competition from new players. The case analyses the issues related to design of product ... -
Segmenting Shoppers on their Behaviour
(2010-06-04) -
A Study of Marketing strategy of MNC Subsidiaries in India
(2010-06-04)