Development of a model to determine the sales response to advertising

dc.contributor.advisor	Banerjee, Bibek
dc.contributor.author	Sanwal, Manishi M.
dc.date.accessioned	2016-11-23T05:35:22Z
dc.date.available	2016-11-23T05:35:22Z
dc.date.copyright	2000
dc.date.issued	2000
dc.identifier.uri	http://hdl.handle.net/11718/18736
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;000723
dc.subject	Business Studies	en_US
dc.subject	Advertising	en_US
dc.subject	Sales Promotion	en_US
dc.title	Development of a model to determine the sales response to advertising	en_US
dc.type	Student Project	en_US