Show simple item record

dc.contributor.authorNanarpuzha, Rajesh
dc.contributor.TAC-ChairSinha, Piyush Kumar
dc.contributor.TAC-MemberVarman, Rohit
dc.contributor.TAC-MemberS., Abhishek
dc.date.accessioned2017-05-24T03:48:40Z
dc.date.available2017-05-24T03:48:40Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/11718/19301
dc.description.abstractThrough an ethnographic study of an Indian marketplace, I examine how religion shapes marketplace transactions. In considering the impact of religion on marketplace transactions, I find that impression management through information control becomes a means of stigma management, when religion is stigmatized. In addition, I find that stigma is engendered through a complex intertwining of socio-economic situatedness and marketplace functioning. Through my findings, I question the excessive focus placed on the benign, beneficial, and positive facets of social embeddedness. Furthermore, my findings suggest that the existing discourse on modernity as a fountainhead of secularization, is limiting. Finally, this research offers insights into processes of stigma constitution and management. By focusing on a traditional marketplace setting, I extend understanding of a dominant form of retailing in the global context, which is currently under-represented in marketing literature.en_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectReligious marketen_US
dc.subjectIndian marketplaceen_US
dc.subjectTraditional marketplaceen_US
dc.titleInterplay of religion and marketplace transactionsen_US
dc.typeThesisen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record