New Logic of Indian Ventures Abroad: Three Case Studies
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This paper reports the findings of a study to understand the logic of Indian ventures in the 1980s and beyond. Three case studies are analyzed in detail. The motives behind these ventures are compared with the motives of Indian ventures set up in earlier decades. Major diferences are found here. Our marketing mix, rather than in search of growth opportunities in protected environments. Implications for theory and for Indian managers are also.
- Working Papers