| dc.contributor.author | Niraj, Rakesh | |
| dc.contributor.author | Jaiswal, Anand Kumar | |
| dc.date.accessioned | 2011-10-16T11:02:52Z | |
| dc.date.available | 2011-10-16T11:02:52Z | |
| dc.date.issued | 2011-06 | |
| dc.identifier.uri | http://hdl.handle.net/11718/19913 | |
| dc.description.abstract | This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral
intentions such as willingness to pay more and internal and external complaining responses. It also seeks to examine the nonlinear effects in the
relationship between satisfaction, attitudinal loyalty and behavioral intentions | |
| dc.publisher | Journal of Services Marketing, Vol. 25 (3), pp.165-175. | en_US |
| dc.subject | Customer satisfaction, Customer loyalty, Consumer behaviour | en_US |
| dc.title | Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship | en_US |
| dc.type | Article | en_US |
