Endorser characteristics by product type: a segment wise study
dc.contributor.advisor | Mukhopadhyay, Sipra | |
dc.contributor.author | Aga, Aparna | |
dc.contributor.author | Agrawal, Rashmi | |
dc.date.accessioned | 2017-10-26T10:38:21Z | |
dc.date.available | 2017-10-26T10:38:21Z | |
dc.date.copyright | 1993 | |
dc.date.issued | 1993 | |
dc.identifier.uri | http://hdl.handle.net/11718/19939 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP;000363 | |
dc.subject | Endorser characteristics | en_US |
dc.title | Endorser characteristics by product type: a segment wise study | en_US |
dc.type | Student Project | en_US |
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