Brand equity index: determinants and measurement

dc.contributor.advisor	Mishra, Shekhar
dc.contributor.author	Kulkarni, Satish P.
dc.contributor.author	Suresh, V.
dc.date.accessioned	2017-11-15T11:48:40Z
dc.date.available	2017-11-15T11:48:40Z
dc.date.copyright	1993
dc.date.issued	1993
dc.identifier.uri	http://hdl.handle.net/11718/20030
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;000342
dc.subject	Brand equity index	en_US
dc.subject		en_US
dc.subject	Brand equity	en_US
dc.title	Brand equity index: determinants and measurement	en_US
dc.title.alternative		en_US
dc.type	Student Project	en_US