Consumer preferences and marketing strategies adopted by various units in ice-cream industry

dc.contributor.advisor	Seetharakan, S. P.
dc.contributor.author	Pancholi, Shiv S.
dc.date.accessioned	2017-12-04T09:01:14Z
dc.date.available	2017-12-04T09:01:14Z
dc.date.copyright	1992
dc.date.issued	1992
dc.identifier.uri	http://hdl.handle.net/11718/20064
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;000302
dc.subject	Consumer	en_US
dc.subject	Marketing strategies	en_US
dc.subject	Consumer preferences	en_US
dc.subject	Agri-Inputs	en_US
dc.subject	Salesmenship	en_US
dc.title	Consumer preferences and marketing strategies adopted by various units in ice-cream industry	en_US
dc.type	Student Project	en_US