An Insight into the Growth of New Retail Formats in India

dc.contributor.author	Sinha, Piyush Kumar
dc.contributor.author	Kar, Sanjay K.
dc.date.accessioned	2009-08-13T06:41:39Z
dc.date.available	2009-08-13T06:41:39Z
dc.date.copyright	2007-03
dc.date.issued	2009-08-13T06:41:39Z
dc.identifier.uri	http://hdl.handle.net/11718/201
dc.description.abstract	The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats -hypermarkets and supermarkets are growing very fast. Apart from the brick -mortar formats, brick -click and click-click formats are also increasingly visible on the Indian retail landscape. Consumer dynamics in India is changing and the retailers need to take note of this and formulate their strategies and tactics to deliver value to the consumer. This paper investigates modern retail developments and growth of modern formats in this country. We also discuss the challenges and opportunities available to the retailers to succeed in this country.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2007-03-04
dc.subject	Retail Formats	en
dc.subject	Consumer dynamics	en
dc.subject	Indian retail sector	en
dc.subject	modern retail developments	en
dc.title	An Insight into the Growth of New Retail Formats in India	en
dc.type	Working Paper	en