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dc.contributor.authorSrivastava, U. K.
dc.contributor.authorPatel, N. T.
dc.date.accessioned2018-02-27T05:46:07Z
dc.date.available2018-02-27T05:46:07Z
dc.date.issued1989-07-01
dc.identifier.urihttp://hdl.handle.net/11718/20397
dc.description.abstractPesticides are broadly classified into 5 major groups: 1) Insecticides, 2) Fungicides, 3) Herbicides, 4) Rodenticides, and 5) Fumigants. The constitutions of this industry includes technical grade material manufacturers, formulators, dealers ( sale points) and consumers. This paper attempts to highlight the growth of the pesticides industry, changes in the product mix, market concentration, flow of materials, problem of various constituents and the emerging market scenerio. This paper comprises of seven part. part I analyses the growth of pesticides industry for the last 20 years. Part II studies use and spatial distribution of pesticides. Part III presents the structure of the pesticides industry. Part IV examines market development and sales promotion. Part VI studies the role of manufacturers/ formulators in education of dealers/ farmers, and Part VII looks at the emerging marketing scenario.en_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesW. P.;No. 812
dc.subjectPesticides Industryen_US
dc.subjectMarketing Environmenten_US
dc.subjectTechnical Grade Material Manufacturersen_US
dc.subjectFormulatorsen_US
dc.subjectEmerging Marketing Scenarioen_US
dc.titleAn overview of pesticides industry and marketing environmenten_US
dc.typeWorking Paperen_US


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