Co-branding as a marketing strategy
dc.contributor.advisor | Sinha, Piyush Kumar | |
dc.contributor.author | B. C., Kavita | |
dc.contributor.author | Vaid, Shradha | |
dc.date.accessioned | 2018-03-19T11:23:49Z | |
dc.date.available | 2018-03-19T11:23:49Z | |
dc.date.copyright | 2005 | |
dc.date.issued | 2005 | |
dc.identifier.uri | http://hdl.handle.net/11718/20555 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP;001187 | |
dc.subject | Co-branding | en_US |
dc.subject | Marketing strategy | en_US |
dc.subject | Debt card | en_US |
dc.title | Co-branding as a marketing strategy | en_US |
dc.type | Student Project | en_US |
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