dc.contributor.advisor | Ghosh, Diptesh | |
dc.contributor.author | Khandelwal, Ankur | |
dc.contributor.author | Bhattacharya, Bodhaditya | |
dc.date.accessioned | 2018-05-17T10:43:13Z | |
dc.date.available | 2018-05-17T10:43:13Z | |
dc.date.copyright | 2005 | |
dc.date.issued | 2005 | |
dc.identifier.uri | http://hdl.handle.net/11718/20732 | |
dc.description.abstract | Abstract
Location of retail networks in a competitive environment is a branch of study under location theory. The objective is to maximize profits while competing for customers and hence market share. With the need of firms to set-up multiple facilities in a given region, it is required to find the optimum number and location of stores which ensures maximum profit even in the case when a competitor tries to enter the market. This is the maximum strategy where one makes a choice that would maximize the minimum gain that can be made.
A company`s cost structure can etc. as a deterrent for its competitors as for similar market shares, a lower cost structure would imply better profits and hence higher staying power. This paper tries to answer the following questions in a demand network.
How many stores should one set up in order to put up a strong entry deterrence for the competitor
What should be ones operating and fixed cost be vis a vis the competitor for one to put up the deterrence.
When is it unprofitable for one to enter the market given the competitor will respond by putting up stores. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP;001138 | |
dc.subject | Entry deterrence | en_US |
dc.subject | Credible threat analysis | en_US |
dc.subject | Location theory | en_US |
dc.title | Entry deterrence and credible threat analysis in facility location problems | en_US |
dc.type | Student Project | en_US |