Analysis of the lingering effect of Cause Related Marketing (CRM) on the consumer perception on the brand following the withdrawal of the CRM campaign in the emerging market context

dc.contributor.advisor	Sharma, Dheeraj
dc.contributor.author	L., Kishore Khanna
dc.contributor.author	C., Kuralarasan K.
dc.date.accessioned	2019-04-17T00:55:19Z
dc.date.available	2019-04-17T00:55:19Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21551
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2266;
dc.subject	Cause Related Marketing (CRM)	en_US
dc.subject	Emerging market context	en_US
dc.title	Analysis of the lingering effect of Cause Related Marketing (CRM) on the consumer perception on the brand following the withdrawal of the CRM campaign in the emerging market context	en_US
dc.type	Student Project	en_US