A study of celebrity brand endorsements on Twitter

dc.contributor.advisor	Tripathi, Sanjeev
dc.contributor.author	Prakash, Mayank
dc.contributor.author	Roy, Niloy
dc.contributor.author	Chaturvedi, Prateek
dc.date.accessioned	2019-04-17T01:47:21Z
dc.date.available	2019-04-17T01:47:21Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/11718/21608
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_1883;
dc.subject	Brand value perception	en_US
dc.subject	Celebrity status	en_US
dc.subject	Social media	en_US
dc.title	A study of celebrity brand endorsements on Twitter	en_US
dc.type	Student Project	en_US