| dc.description.abstract | The objective of this paper is to explore principles of choice architecture to influence a change in
the consumption pattern of the consumers. The experiment conducted was to assess whether
mapping of incentives would increase sales of healthy as well as unhealthy food and beverages
in a college juice centre. The analysis undertaken was to study the data and identify the
difference, if any, in the consumption in a pre-experiment period and the experimental period.
The research suggests that there is an increase in consumption of healthy products (fruit juices),
although this increase is not very significant. Moreover, in terms of unhealthy products (cheese),
there is no significant change measured. | en_US |
