A study of the impact of 9-ending prices and display of discount percentages on customer purchase decisions

dc.contributor.advisor	Tripathi, Sanjeev
dc.contributor.author	Agarwal, Anchal
dc.contributor.author	Shasikala, P.
dc.date.accessioned	2019-04-17T02:54:41Z
dc.date.available	2019-04-17T02:54:41Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21628
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2059;
dc.subject	Pricing	en_US
dc.subject	Purchase decisions	en_US
dc.title	A study of the impact of 9-ending prices and display of discount percentages on customer purchase decisions	en_US
dc.type	Student Project	en_US