A study of the impact of 9-ending prices and display of discount percentages on customer purchase decisions
dc.contributor.advisor | Tripathi, Sanjeev | |
dc.contributor.author | Agarwal, Anchal | |
dc.contributor.author | Shasikala, P. | |
dc.date.accessioned | 2019-04-17T02:54:41Z | |
dc.date.available | 2019-04-17T02:54:41Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://hdl.handle.net/11718/21628 | |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP_2059; | |
dc.subject | Pricing | en_US |
dc.subject | Purchase decisions | en_US |
dc.title | A study of the impact of 9-ending prices and display of discount percentages on customer purchase decisions | en_US |
dc.type | Student Project | en_US |
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