A study on the impact of Alpha Numeric naming on customer perceptions

dc.contributor.advisor	Tripathi, Sanjeev
dc.contributor.author	Phanindra, B.V.S.
dc.contributor.author	Das, Deblina
dc.contributor.author	Komali, Usse
dc.date.accessioned	2019-04-17T02:54:51Z
dc.date.available	2019-04-17T02:54:51Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21629
dc.description.abstract	The purpose of this study is to understand how consumers perceive alpha numeric brand names and thereby help marketers name their products and features to communicate the intended benefit effectively. This research investigates the way customers interpret alpha numeric brand names of a new generation product to arrive at a conclusion regarding its technical upgrade and thereby the extra price to pay compared to its old generation on providing aligned or non-aligned specifications of the product.	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2063;
dc.subject	Alphanumeric brand names	en_US
dc.subject	Alignment	en_US
dc.subject	Rounded numbers	en_US
dc.subject	Price	en_US
dc.subject	Technical upgrade	en_US
dc.title	A study on the impact of Alpha Numeric naming on customer perceptions	en_US
dc.type	Student Project	en_US