Effectiveness of changes in numerical and alphabetical component of ANBS

dc.contributor.advisor	Tripathi, Sanjeev
dc.contributor.author	Udata, Amit
dc.contributor.author	Mohanka, Aashish
dc.contributor.author	Agarwal, Nikita
dc.date.accessioned	2019-04-17T03:10:24Z
dc.date.available	2019-04-17T03:10:24Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21648
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Brand naming	en_US
dc.subject	ANBS	en_US
dc.title	Effectiveness of changes in numerical and alphabetical component of ANBS	en_US
dc.type	Student Project	en_US