Purchase of less negative foods: consumer behavior study

dc.contributor.advisor	Sharma, Dheeraj
dc.contributor.author	Jain, Nidhi
dc.contributor.author	Ranjitha Naik, V.
dc.date.accessioned	2019-04-17T03:18:10Z
dc.date.available	2019-04-17T03:18:10Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21668
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2067;
dc.subject	Self-control theory	en_US
dc.subject	Self-justification theory	en_US
dc.subject	Means-end chain	en_US
dc.subject	Laddering approach	en_US
dc.subject	Less negative food	en_US
dc.title	Purchase of less negative foods: consumer behavior study	en_US
dc.type	Student Project	en_US