Analyzing effect of negative publicity on brand equity of Maggi and understanding the impediments ahead of its comeback

dc.contributor.advisor	Sharma, Dheeraj
dc.contributor.author	Khan, Ashar Ahmad
dc.contributor.author	Siddharth, Jyotsna
dc.date.accessioned	2019-04-17T03:22:37Z
dc.date.available	2019-04-17T03:22:37Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21680
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Maggie	en_US
dc.subject	Lead Controversy	en_US
dc.title	Analyzing effect of negative publicity on brand equity of Maggi and understanding the impediments ahead of its comeback	en_US
dc.type	Student Project	en_US