Psychographic segmentation of customers in time bound and unit bound online flash sales

dc.contributor.advisor	Sharma, Dheeraj
dc.contributor.author	Batra, Anirudh
dc.contributor.author	Ruchandani, Avinash
dc.contributor.author	Kanodia, Shelly
dc.date.accessioned	2019-04-17T03:29:26Z
dc.date.available	2019-04-17T03:29:26Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21699
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2070;
dc.subject	Time bound sale	en_US
dc.subject	Unit bound sale	en_US
dc.subject	Consumer behavior	en_US
dc.title	Psychographic segmentation of customers in time bound and unit bound online flash sales	en_US
dc.type	Student Project	en_US