Family and Store Choice - A Conceptual Framework
View/ Open
Date
2009-08-21Author
Tripathi, Sanjeev
Sinha, Piyush Kumar
Metadata
Show full item recordAbstract
Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by an individual and argues that the family is the relevant unit of analysis.
The study draws on the extensive literature available on store choice and also on the family decision making for products and services. It identifies the key factors from the literature, which might be affecting the store choice of a family. On the basis of these factors, it proposes a conceptual framework for studying the retail store choice as a family decision.
Collections
- Working Papers [2627]