Analyzing higher willingness to pay for health products and how change in their marketing mix commands that premium

dc.contributor.advisor	Gandhi, Vasant
dc.contributor.author	Bahuguna, Ruchira
dc.contributor.author	Mateen, Haaris
dc.date.accessioned	2019-04-17T03:29:59Z
dc.date.available	2019-04-17T03:29:59Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21706
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2128;
dc.subject	Marketing mix	en_US
dc.title	Analyzing higher willingness to pay for health products and how change in their marketing mix commands that premium	en_US
dc.type	Student Project	en_US