Analyzing higher willingness to pay for health products and how change in their marketing mix commands that premium
dc.contributor.advisor | Gandhi, Vasant | |
dc.contributor.author | Bahuguna, Ruchira | |
dc.contributor.author | Mateen, Haaris | |
dc.date.accessioned | 2019-04-17T03:29:59Z | |
dc.date.available | 2019-04-17T03:29:59Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://hdl.handle.net/11718/21706 | |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP_2128; | |
dc.subject | Marketing mix | en_US |
dc.title | Analyzing higher willingness to pay for health products and how change in their marketing mix commands that premium | en_US |
dc.type | Student Project | en_US |
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Student Projects