A perceptual study of event-based discounting measures

dc.contributor.advisor	Tripathi, Sanjeev
dc.contributor.author	Priyam, Sumit
dc.contributor.author	Jain, Utkarsh
dc.date.accessioned	2019-04-26T21:10:28Z
dc.date.available	2019-04-26T21:10:28Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/21742
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Reference pricing	en_US
dc.subject	Discounting product	en_US
dc.subject	Consumers	en_US
dc.title	A perceptual study of event-based discounting measures	en_US
dc.type	Student Project	en_US