Developing a branding approach that overcomes the negative image perception of Chhattisgarh
dc.contributor.advisor | Sahay, Arvind | |
dc.contributor.author | B., Dhanraj | |
dc.contributor.author | Tandon, Naveen | |
dc.date.accessioned | 2019-04-26T21:11:00Z | |
dc.date.available | 2019-04-26T21:11:00Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | http://hdl.handle.net/11718/21743 | |
dc.description.abstract | The idea that we propose is to position a journey into Chhattisgarh as a journey with a physical component and an emotional component. The trip to Chhattisgarh is to be positioned as a journey of self-discovery with two components i.e. a physical adventure which is made possible with routes and locations promoting adventure tourism and a cultural deep dive into the tribal life of Chhattisgarh which lets one discover an element of pristine cultural legacy and history that has so far been undiscovered. The external self-discovery is made possible with the physical adventure while the internal and emotional self-discovery is by getting a sense of history seen through a different lens and understanding a different culture right in the heart of the country. | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Chhattisgarh | en_US |
dc.subject | Marketing Outlets | en_US |
dc.subject | Physical adventure | en_US |
dc.title | Developing a branding approach that overcomes the negative image perception of Chhattisgarh | en_US |
dc.type | Student Project | en_US |
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