Managing corporate reputation-insights from Bhagvad Gita

dc.contributor.advisor	Kaul, Asha
dc.contributor.author	Hegde, Mithila
dc.contributor.author	Porwal, Saumya
dc.contributor.author	Agarwal, Umang
dc.date.accessioned	2019-04-26T21:15:30Z
dc.date.available	2019-04-26T21:15:30Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/11718/21756
dc.description.abstract	The Bhagavad Gita propounds timeless wisdom and philosophy, beautifully communicated in the form of prose, in the midst of battlefield. The importance of the text places it among the ‘prasthantrayi’, that is, the three most important sources of Indian philosophical traditions. The aim of this project was to identify links between the Bhagavad Gita and select philosophical works, and to demonstrate how the same can be used to manage corporate reputation. In particular, we have studied the following philosophical concepts in relation to the Bhagavad Gita: a. Self-interest b. Concept of duty c. Ethical relativism d. Corporate social responsibility e. Ideal leadership	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2415	en_US
dc.subject	Bhagvad Gita	en_US
dc.subject	Corporate communication	en_US
dc.title	Managing corporate reputation-insights from Bhagvad Gita	en_US
dc.type	Student Project	en_US