Family and Store Choice - A Conceptual Framework

dc.contributor.author	Tripathi, Sanjeev
dc.contributor.author	Sinha, Piyush Kumar
dc.date.accessioned	2009-08-21T08:34:35Z
dc.date.available	2009-08-21T08:34:35Z
dc.date.copyright	2006-11
dc.date.issued	2009-08-21T08:34:35Z
dc.identifier.uri	http://hdl.handle.net/11718/217
dc.description.abstract	Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by an individual and argues that the family is the relevant unit of analysis. The study draws on the extensive literature available on store choice and also on the family decision making for products and services. It identifies the key factors from the literature, which might be affecting the store choice of a family. On the basis of these factors, it proposes a conceptual framework for studying the retail store choice as a family decision.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2006-11-03
dc.subject	Retail store choice
dc.subject	Family decision process
dc.title	Family and Store Choice - A Conceptual Framework	en
dc.type	Working Paper	en