| dc.contributor.author | Kaul, Asha | |
| dc.contributor.author | Chaudhri, Vidhi | |
| dc.date.accessioned | 2019-05-14T06:33:13Z | |
| dc.date.available | 2019-05-14T06:33:13Z | |
| dc.date.issued | 2018 | |
| dc.identifier.citation | Kaul, A., & Chaudhri, V. (2018). All aboard the Metro rail? LTMRHL’s campaign for stakeholder support. Asian Case Research Journal, 22 (1), 147-166. doi: 10.1142/S0218927518500062 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/21843 | |
| dc.description.abstract | On 6 March 2015 the campaign had completed a little over two years. Sitting in the u-shaped conference hall, the corporate communication team listened intently to Mr. Sanjay Kapoor (General Manager & Head Corporate Communica-tions, PR & Advertising Business, L&T Metro Rail Hyderabad Ltd. or LTMRHL) put forth his views on the Brand Ambas-sador campaign. Launched in 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project, this campaign had made headway in securing visibility and garnering (partial) support. | en_US |
| dc.publisher | World Scientific Publishing | en_US |
| dc.subject | Metro rail | en_US |
| dc.subject | Hyderabad Metro rail | en_US |
| dc.subject | Transportation | en_US |
| dc.title | All aboard the Metro rail? LTMRHL’s campaign for stakeholder support | en_US |
| dc.title.alternative | Asian Case Research Journal | en_US |
| dc.type | Article | en_US |
