Tactical decisions at Vastrapur car rental services

Abstract

Ahmedabad is the largest city in the State of Gujarat, India with more than 6 million inhabitants in 2015. Being one of the fastest growing cities in the world, the public transportation network has been unable to adequately cater to the needs (of the public). The lack of viable ground transportation alternatives has made car rental services a preferred choice. Accordingly, several micro enterprises have mushroomed to take advantage of the commercial opportunity.