| dc.contributor.author | Chatterjee, Swagato | |
| dc.contributor.author | T., Aruna Divya | |
| dc.date.accessioned | 2019-05-16T03:26:29Z | |
| dc.date.available | 2019-05-16T03:26:29Z | |
| dc.date.issued | 2017 | |
| dc.identifier.citation | Chatterjee, S., & Aruna Divya, T. (2017). Through the looking Glass: Role of construal level on description-intensive reviews. Advances in Consumer Research, 45, 1019-1019. Retrieved from http://acrwebsite.org/volumes/1024416/volumes/v45/NA-45 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/21871 | |
| dc.description.abstract | Focus on consumer engagement has led service providers to explore contextual factors influencing consumers’ satisfaction. In this paper, we draw insights from Construal Level Theory to identify the conditions when own vs. others’ experiences along with Process vs. Outcome attributes of services become more important in overall service evaluation. | en_US |
| dc.publisher | Association for Consumer Research | en_US |
| dc.subject | Consumer engagement | en_US |
| dc.subject | Construal Level Theory | en_US |
| dc.subject | Consumers’ satisfaction | en_US |
| dc.title | Through the looking Glass: role of construal level on description-intensive reviews | en_US |
| dc.title.alternative | Advances in Consumer Research | en_US |
| dc.type | Article | en_US |
