| dc.contributor.author | Vijayalakshmi, Akshaya | |
| dc.contributor.author | Lin, Meng-Hsien | |
| dc.contributor.author | Kordrostami, Melika | |
| dc.date.accessioned | 2019-05-16T03:47:52Z | |
| dc.date.available | 2019-05-16T03:47:52Z | |
| dc.date.issued | 2017 | |
| dc.identifier.citation | Vijayalakshmi, A., Lin, M-H., & Kordrostami, M. (2017). The impact of perceived temperature on responses to Psa Ads. Advances in Consumer Research, 45, 1064-1064. Retrieved from http://www.acrwebsite.org/volumes/1024191/ volumes/v45/NA-45 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/21873 | |
| dc.description.abstract | This working paper finds that the affiliative sensations triggered through priming of warm/cold touch can increase the effectiveness of public service announcement (PSA) by increasing empathy, threat perceptions and donations to the cause. However, this is likely to be true only for high need for touch participants. | en_US |
| dc.publisher | Association for Consumer Research | en_US |
| dc.subject | Public service announcement | en_US |
| dc.subject | Touch | en_US |
| dc.subject | Warm Touch | en_US |
| dc.subject | Cold Touch | en_US |
| dc.title | The impact of perceived temperature on responses to Psa Ads | en_US |
| dc.title.alternative | Advances in Consumer Research | en_US |
| dc.type | Article | en_US |
