| dc.contributor.author | Banerjee, Arindam | |
| dc.contributor.author | Banerjee, Tanushri | |
| dc.date.accessioned | 2019-05-20T20:54:41Z | |
| dc.date.available | 2019-05-20T20:54:41Z | |
| dc.date.issued | 2017 | |
| dc.identifier.citation | Avashia, V.K., Narayanaswami, S., & Saxena , A. {2016). Distromed Bioclean Pvt . Ltd. Emerald Emerging Market Case Studies , 6(4). DOI: 10.1108/EEMCS-0 6-2016-0145 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/21892 | |
| dc.description.abstract | Decision-making based on market information has been the hallmark of many
successful businesses over decades. The need for precision and specificity
in decision rules has been the motivator for policy-makers in organizations
to adopt analytical processes to extract insights about markets. Traditionally, the
marketing research function in organizations spearheaded the collection and analysis
of sampled market data and feeding inferences to decision-makers. Over time, market
measurement infrastructure has improved significantly (and is automated) for organizations
to start collecting market-level data continuously, comprehensively, and on
a large scale (Nielsen, 2015). In many instances today, the data gets collected not by
choice but as a result of process output | en_US |
| dc.publisher | Sage | en_US |
| dc.subject | Analytics Practice | en_US |
| dc.subject | Emerging Economies | en_US |
| dc.subject | Marketing Analytics Adoption | en_US |
| dc.title | Determinants of analytics process adoption in emerging economies: perspectives from the marketing domain in India | en_US |
| dc.title.alternative | VIKALPA | en_US |
| dc.type | Article | en_US |
