Browsing Books by Author "Banerjee, Arindam"
Now showing items 1-3 of 3
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Business analytics: text and cases
Banerjee, Tanushri; Banerjee, Arindam (Sage Publications India, 2019)This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life business decision-making. Correct capture, analysis and interpretation of ... -
Management essentials: a recipe for business success
Banerjee, Arindam (Sage Publications, 2013-01-01) -
Marketing in emerging economies
Banerjee, Arindam; Jaiswal, Anand Kumar (Indian Institute of Management, Ahmedabad, 2017)