Browsing Books by Author "Sharma, Dheeraj"

Now showing items 1-6 of 6

    • Business to business marketing: a South-Asian Perspective(11th edition) 

      Hutt, M.D; Sharma, Dheeraj; Speh, T.W. (Cengage Learning, 2014)
      Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...

    • Consumer behavior: a managerial perspective 

      Sharma, Dheeraj; Sheth, Jagdish; Mittal, Banwari (Cengage, 2015)
      Consumer Behavior goes beyond the conventional subject matter of most consumer behavior textbooks, focusing not only on the role of consumers as buyers, but also on their roles as users and payers. This book primarily ...

    • GLOBAL : a South-Asian perspective with coursemate 

      Peng, Mike W.; Sharma, Dheeraj (Cengage publication, 2017)
      4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind ...

    • Leadership Lessons from the Military 

      Sharma, Dheeraj (Sage Publications Pvt. Ltd, 2014)

    • MKTG: a South-Asian perspective 

      Sharma, Dheeraj; McDaniel, Carl; Lamb, C.; Hair, J. (Cengage Learning, 2012)

    • Swinging the mandate: developing and managing a winning campaign 

      Sharma, Dheeraj; Rao, Narayan Singh (Penguin Random House, 2016)
      'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent ...