Browsing Books by Author "Sheth, Jagdish"
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Consumer behavior: a managerial perspective
Sharma, Dheeraj; Sheth, Jagdish; Mittal, Banwari (Cengage, 2015)Consumer Behavior goes beyond the conventional subject matter of most consumer behavior textbooks, focusing not only on the role of consumers as buyers, but also on their roles as users and payers. This book primarily ...