Browsing Books by Author "Tripathi, Sanjeev"

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    • Past imperfect or present perfect: How dynamic ranks influence consumer perceptions 

      Tripathi, Sanjeev; Pandey, Arpita; Jain, Shailendra Pratap (Association for Consumer Research, 2020)
      Lists that rank brands and firms tend to be dynamic. Across four studies, we show that consumers reward (vs. penalize) firms that move up (vs. down) these lists. This effect is stronger (vs. weaker) amongst consumers who ...

    • Trucking business management: cases and concepts 

      Roy, Debjit; Raghuram, G.; Jain, Rekha; Tripathi, Sanjeev; Sharda, Kirti (McGraw Hill Education, 2016)
      Trucking Business Management is a compilation of cases authored by professors and researchers of IIM Ahmedabad in the field of road transportation. It is an attempt to fill the business-practice gap and impart a professional ...