Now showing items 1-6 of 6

    • Consumer behavior: a managerial perspective 

      Sharma, Dheeraj; Sheth, Jagdish; Mittal, Banwari (Cengage, 2015)
      Consumer Behavior goes beyond the conventional subject matter of most consumer behavior textbooks, focusing not only on the role of consumers as buyers, but also on their roles as users and payers. This book primarily ...
    • How to make the right decision 

      Laha, Arnab Kumar (Random House India, 2015)
      Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of ...
    • Institutional innovations in the delivery of farm services in India: a smallholder perspective 

      Singh, Sukhpal (Springer New Delhi, 2017)
      This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies ...
    • Management essentials: a recipe for business success 

      Banerjee, Arindam (Sage Publications, 2013-01-01)
    • Management Information System: Managing the Digital Firm 

      Laudon, Ken; Laudon, Jane; Dass, Rajanish (Pearson Education, 2011-01-12)
      For undergraduate and graduate Management Information Systems courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is ...
    • Psychological contract: managing employee-employer relationship 

      Agarwal, Promila (LAP LAMBERT Academic Publishing, 2016)
      This book presents a comprehensive framework of the psychological contract. The exhaustive synthesis of review of literature promises to provide a holistic picture of psychological contract to the scholars interested in ...