Browsing Books by Subject "Marketing"
Now showing items 1-3 of 3
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Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ... -
Institutional innovations in the delivery of farm services in India: a smallholder perspective
(Springer New Delhi, 2017)This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies ... -
Marketing in emerging economies
(Indian Institute of Management, Ahmedabad, 2017)