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Coal transitions in India: Assessing India’s energy transition options
(IDDRI and Climate Strategies, 2018)
Causes and symptoms of socio-cultural polarization: role of information and communication technologies
(Springer Link, 2022-07-21)
This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbate the cultural polarization through phenomenon such as “echo chambers” ...
Brands and the brain: how to use neuroscience to create impactful brands
(Penguin Penguin Random House, 2022-03-11)
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand ...