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Leadership Lessons from the Military
(Sage Publications Pvt. Ltd, 2014)
Business Taxation, Third Edition
(McGraw-Hill Education (I) Private Limited, 2014)
Legal Aspects of Business, Sixth Edition
(McGraw- Hill Education (I) Private Limited,, 2014)
Producer Companies in India: Organization and Performance
(Allied Publishers Pvt. Ltd., 2014)
Proceedings of the Advanced Workshop and Tutorial on Operations Research (AWTOR-2012)
(Allied Publishers Pvt. Ltd, 2014)
Empowering Rural India - Report of the Task Force on Leveraging the Post Office Network
(Ministry of Communications & Information Technology, Government of India, 2014)
Handbook on transport infrastructure
(Laxmi Publications Private Limited, 2014)
Speak with impact
(Random House, 2014)
Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...