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dc.contributor.authorGarg, Archit
dc.contributor.authorGupta, Aashish
dc.contributor.authorMaheshwari, Garima
dc.contributor.authorSinha, Ankur
dc.contributor.authorSugathan, Anish
dc.date.accessioned2019-06-01T02:36:02Z
dc.date.available2019-06-01T02:36:02Z
dc.date.issued2018-11-29
dc.identifier.urihttp://hdl.handle.net/11718/22010
dc.description.abstractTechnology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting the needs of the retail customers in the most efficient way. Efficiency for him meant both execution efficiency and cost efficiency. He was able to introduce zero commission trading to consumers and yet generate revenues through a business model never considered by the leading brokers during that time. The firm has ever since been growing based on the principle of Technology first by bringing valuable services to the customers. Interestingly, the firm has spent little on marketing and the growth has been riding on the back of customer satisfaction.en_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesPROD0319(A);
dc.subjectService Managementen_US
dc.subjectCustomer Expectationsen_US
dc.subjectTechnologyen_US
dc.titleZerodha - A Success Story(A)en_US
dc.typeCases and Notesen_US


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