Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment

dc.contributor.author	Yadav, Babulal
dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2019-06-04T00:44:18Z
dc.date.available	2019-06-04T00:44:18Z
dc.date.issued	2016-11-23
dc.identifier.uri	http://hdl.handle.net/11718/22095
dc.description.abstract	Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi to face the heat and take necessary damage control measures.The case challenges the participants to review the events leading to a total ban on all the nine variants of Maggi noodles imposed by FSSAI, the Indian Regulator, by Nestle India. It also challenges them to suggest ways of taking care of the business in future in India as well as its effects in other countries.	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	BP0396;
dc.subject	Corporate Environment	en_US
dc.subject	Management	en_US
dc.subject	Government Regulation	en_US
dc.title	Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment	en_US
dc.type	Cases and Notes	en_US

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