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dc.contributor.authorJain, Abhinandan K.
dc.contributor.authorSingh, Vivek
dc.date.accessioned2019-06-04T01:39:27Z
dc.date.available2019-06-04T01:39:27Z
dc.date.issued2017-01-03
dc.identifier.urihttp://hdl.handle.net/11718/22106
dc.description.abstractIn March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the entrepreneur and the overall business strategy including brand architecture. It describes the launch plan, particularly the key decisions of brand name, packaging, sales promotion and distribution. Data on household use and competing brands of oils in Andhra Pradesh, South India and entire India is also includeden_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesMAR0487;
dc.subjectEdible Oilen_US
dc.subjectSunflower Oilen_US
dc.subjectLaunch Marketing Planen_US
dc.titleGEF India Private Limited 2010: Launching a New Brand of Edible Oilen_US
dc.typeCases and Notesen_US


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