GEF India Private Limited 2010: Launching a New Brand of Edible Oil

dc.contributor.author	Jain, Abhinandan K.
dc.contributor.author	Singh, Vivek
dc.date.accessioned	2019-06-04T01:39:27Z
dc.date.available	2019-06-04T01:39:27Z
dc.date.issued	2017-01-03
dc.identifier.uri	http://hdl.handle.net/11718/22106
dc.description.abstract	In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the entrepreneur and the overall business strategy including brand architecture. It describes the launch plan, particularly the key decisions of brand name, packaging, sales promotion and distribution. Data on household use and competing brands of oils in Andhra Pradesh, South India and entire India is also included	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	MAR0487;
dc.subject	Edible Oil	en_US
dc.subject	Sunflower Oil	en_US
dc.subject	Launch Marketing Plan	en_US
dc.title	GEF India Private Limited 2010: Launching a New Brand of Edible Oil	en_US
dc.type	Cases and Notes	en_US

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