GEF India Private Limited: January 2011: Defining Market Research Problem

Abstract

In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of a markeing plan for the next year. Participants are challenged to critique the breif from the point of view of defining a mangerial marketing research problem for assessing a launch plan.