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dc.contributor.authorJain, Abhinandan K.
dc.contributor.authorSingh, Vivek
dc.date.accessioned2019-06-04T03:07:42Z
dc.date.available2019-06-04T03:07:42Z
dc.date.issued2017-01-19
dc.identifier.urihttp://hdl.handle.net/11718/22119
dc.description.abstractIn 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of a markeing plan for the next year. Participants are challenged to critique the breif from the point of view of defining a mangerial marketing research problem for assessing a launch plan.en_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesMAR0488;
dc.subjectEdible Oilen_US
dc.subjectSunflower Oilen_US
dc.subjectFMCGen_US
dc.titleGEF India Private Limited: January 2011: Defining Market Research Problemen_US
dc.typeCases and Notesen_US


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